Data Protection

Introduction

With the following data protection declaration, we would like to inform you about which types of your personal data (hereinafter also referred to as “data”) we process for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as .B our social media profiles (hereinafter collectively referred to as “online offer”). The terms used are not gender specific. As of September 25, 2021

Index

Responsible

Bruqua on line S.L.
Carrer Vila Roja, 29
07400 Alcúdia
Balearic Islands, Spain

E-mail address: bruquaonline@gmail.com.
Imprint: https://bruqua.es/cms/impressum/.

Overview of the processing

The following overview summarises the types of data processed and the purposes of its processing and refers to the data subjects.

Types of data processed

  • Inventory data (e.B names, addresses).
  • Content data (e..B. input in online forms).
  • Contact details (e.B. e-mail, phone numbers).
  • Meta/communication data (e..B device information, IP addresses).
  • Usage data (e.B. websites visited, interest in content, access times).
  • Contract data (e.B. subject matter of the contract, term, customer category).
  • Payment data (e.B. bank details, invoices, payment history).

Categories of affected persons

  • business and contractual partners.
  • Interested parties.
  • Communication.
  • Users (e.B. website visitors, users of online services).

Purposes of processing

  • Provision of our online offer and user-friendliness.
  • office and organizational procedures.
  • Direct marketing (e.B. by e-mail or by post).
  • Feedback (e.B. Collecting feedback via online form).
  • Marketing.
  • Contact requests and communication.
  • Profiles with user-related information (creation of user profiles).
  • Reach measurement (e.B. access statistics, recognition of returning visitors).
  • Security.
  • Provision of contractual services and customer service.
  • Managing and responding to requests.

Authoritative legal bases

Below you will find an overview of the legal bases of the GDPR on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection requirements may apply in your or our country of residence or residence. Should more specific legal bases be relevant in individual cases, we will inform you of them in the data protection declaration.

  • Consent (Art. 6 sec. 1 p. 1 lit. a. GDPR) – The data subject has given his or her consent to the processing of personal data concerning him or her for a specific purpose or for several specific purposes.
  • Performance of the contract and pre-contractual enquiries (Art. 6 sec. 1 p. 1 lit. b. GDPR) – The processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures taken at the request of the data subject.
  • Legal obligation (Art. 6 para. 1 sentence 1 lit. c. GDPR) – The processing is necessary to comply with a legal obligation to which the controller is subject.
  • Eligible interests (Art. 6 sec. 1 p. 1 lit. f. GDPR) – The processing is necessary to safeguard the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject that require the protection of personal data prevail.

Security

We shall take place in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing, as well as the different chances of occurrence and the extent of the Threats to the rights and freedoms of natural persons appropriate technical and organisational measures to ensure a level of protection appropriate to the risk. Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data, as well as access, input, disclosure, security of data, and access to the data. availability and their separation. In addition, we have established procedures to ensure the exercise of data subjects’ rights, the erasure of data and reactions to the threat to the data. Furthermore, we take into account the protection of personal data already in the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technical design and through data protection-friendly presets. Shortening of the IP address: If IP addresses are processed by us or by the service providers and technologies used and the processing of a complete IP address is not required, the IP address will be shortened (also referred to as “IP masking”). This removes the last two digits, or the last part of the IP address after a period, or replaces them with placeholders. The purpose of shortening the IP address is to prevent or make it much more difficult to identify a person by their IP address. SSL encryption (https): In order to protect your data transmitted via our online offer, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.

Transfer of personal data

In the context of our processing of personal data, the data may be transmitted to other bodies, companies, legally independent organizational units or persons or disclosed to them. Recipients of this data may include, for example.B, service providers entrusted with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude corresponding contracts or agreements that serve to protect your data with the recipients of your data. Data transfer within the organisation: We may transfer personal data to other entities within our organisation or provide them with access to that data. If this transfer is for administrative purposes, the transfer of the data is based on our legitimate business and business interests or takes place if it is necessary to fulfil our contractual obligations. or if the consent of the persons concerned or a legal permit has been obtained.

Data processing in third countries

If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, entities or companies, this is only in accordance with the legal requirements. Subject to express consent or contractually or legally required transmission, we process or have the data processed only in third countries with a recognized level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, in the presence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).

Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as their consents permitted for processing are revoked or other permissions are omitted (e.B. if the purpose of the processing of this data has ceased to exist or they are not necessary for the purpose). Unless the data is deleted because it is necessary for other and legally permissible purposes, their processing is limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example.B to data that must be retained for commercial or tax reasons or whose storage is necessary for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person. Our privacy policy may also contain further information on the retention and deletion of data that applies primarily to the respective processing.

Use of cookies

Cookies are text files that contain data from websites or domains visited and are stored by a browser on the user’s computer. A cookie is primarily used to store the information about a user during or after his visit within an online offer. The stored information may include, for example.B the language settings on a website, the login status, a shopping cart or the location where a video was viewed. The term cookies also includes other technologies that perform the same functions as cookies (e.g. when user information is stored using pseudonymous online identifiers, also referred to as “user IDs”). The following types of cookies and functions are distinguished:

  • Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser.
  • Permanent cookies: Permanent cookies remain stored even after closing the browser. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Similarly, the interests of users used for range measurement or marketing purposes may be stored in such a cookie.
  • First-party cookies: First-party cookies are set by ourselves.
  • Third-party cookies (also: third-party cookies):Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
  • Necessary (also: essential or strictly necessary) cookies: On the one hand, cookies may be absolutely necessary for the operation of a website (e.B. to store logins or other user input or for security reasons).
  • Statistics, marketing and personalization cookies: Furthermore,cookies are usually also used in the context of range measurement and when the interests of a user or his behavior (e.B viewing certain content, use of functions, etc.) are stored on individual websites in a user profile. Such profiles are used to display to users, e.B. content that corresponds to their potential interests. This method is also known as “tracking”, i.e. tracking of the potential interests of users. Insofar as we use cookies or “tracking” technologies, we will inform you separately in our privacy policy or in the context of obtaining consent.

Notes on legal bases: The legal basis on which we process your personal data with the help of cookies depends on whether we ask for your consent. If this is the case and you consent to the use of cookies, the legal basis for the processing of your data is the declared consent. Otherwise, the data processed by cookies will be processed on the basis of our legitimate interests (e..B. in a business operation of our online offer and its improvement) or, if the use of cookies is necessary, in order to fulfil our contractual obligations. Storage period: Unless we provide you with explicit information on the storage period of permanent cookies (e.g. as part of a so-called cookie opt-in), please assume that the storage period can be up to two years. General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to withdraw consent given or to object to the processing of your data by cookie technologies (collectively referred to as “opt-out”). You can first explain your objection by using the settings of your browser, e.g. by disabling the use of cookies (which may also limit the functionality of our online offer). An objection to the use of cookies for online marketing purposes can also be declared by means of a variety of services, especially in the case of tracking, through the websites https://optout.aboutads.info and https://www.youronlinechoices.com/ . In addition, you can receive further notices of objection within the scope of the information on the service providers and cookies used. Processing of cookie data on the basis of consent: We use a cookie consent management procedure in which users’ consents to the use of cookies or the processing and providers mentioned as part of the cookie consent management procedure can be obtained, managed and revoked by users. In this case, the declaration of consent is stored in order not to have to repeat its request again and to be able to prove the consent in accordance with the legal obligation. The storage can be carried out on the server side and/or in a cookie (so-called opt-in cookie, or with the help of comparable technologies) in order to be able to assign the consent to a user or his device. Subject to individual information about the providers of cookie management services, the following instructions apply: The duration of the storage of consent can be up to two years. Here, a pseudonymous user identifier is formed and stored with the time of consent, information on the scope of consent (e.B. which categories of cookies and/or service providers) as well as the browser, system and used terminal device.

  • Types of data processed: Usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Users (e.B. website visitors, users of online services).
  • Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR), Eligible Interests (Art. 6 sec. 1 p. 1 lit. GDPR).

Services and service providers used:

  • Complianz B.V.: Cookie consent management; Service provider: Complianz B.V.; Website: https://complianz.io/; An individual user ID, language as well as types of consent and the time of their submission are stored on the server side and in the cookie on the user’s device.

Business Services

We process data of our contractual and business partners, e.B. customers and interested parties (collectively referred to as “contractual partners”) within the framework of contractual and comparable legal relationships as well as associated measures and in the context of communication with the contractual partners (or pre-contractual), e.B., in order to answer inquiries. We process this data for the purpose of fulfilling our contractual obligations, for the protection of our rights and for the purposes of the administrative tasks associated with this information as well as the business organization. Within the scope of applicable law, we only pass on the data of the contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or for the fulfilment of legal obligations or with the consent of the persons concerned (e.B. to participating telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners are informed about further forms of processing, e.B. for marketing purposes, within the framework of this data protection declaration. We inform the contractual partners before or as part of the data collection, e.B. in online forms, by special marking (e.B colors) or symbols (e.B. asterisks or similar), or in person, which data is required for the aforementioned purposes. We delete the data after expiry of statutory warranty and comparable obligations, i.e., in principle after expiry of 4 years, unless the data is stored in a customer account, e.B., as long as it must be stored for legal reasons of archiving (e.B. for tax purposes usually 10 years). Data disclosed to us in the context of an order by the contractual partner, we delete in accordance with the specifications of the order, in principle after the end of the order. Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and privacy notices of the respective third parties or platforms apply in the relationship between the users and the providers. Agency services: We process the data of our customers as part of our contractual services, which may include, for example, conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes, handling, server administration, data analysis/consulting services and training services.

  • Types of data processed: Inventory data (e.B. names, addresses), payment data (e.B. bank details, invoices, payment history), contact data (e.B. e-mail, telephone numbers), contract data (e.B. subject matter of the contract, term, customer category).
  • Data subjects: Interested parties, business and contractual partners.
  • Purposes of processing: Provision of contractual services and customer service, contact requests and communication, office and organizational procedures, administration and response to inquiries.
  • Legal basis: Performance of the contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR), legal obligation (Art. 6 para. 1 sentence 1 lit. c. GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. GDPR).

Provision of the online offer and web hosting

In order to be able to provide our online offer securely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services. The data processed in the context of the provision of the hosting offer may include all information relating to the users of our online offer, which is accrued in the course of use and communication. This includes regularly the IP address necessary to be able to deliver the contents of online offers to browsers, and all entries made within our online offer or by websites. E-mail sending and hosting:The web hosting services used by us also include the sending, receiving and storage of e-mails. For these purposes, the addresses of the recipients and senders as well as other information regarding the e-mail dispatch (e.B. the providers involved) as well as the contents of the respective e-mails are processed. The aforementioned data may also be processed for the purpose of detecting SPAM. Please note that e-mails on the Internet are generally not sent encrypted. As a rule, e-mails are encrypted by transport, but (unless a so-called end-to-end encryption method is used) on the servers from which they are sent and received. Therefore, we cannot accept any responsibility for the transmission of the e-mails between the sender and the reception on our server. Collection of access data and log files: We ourselves (or our web hosting provider) collect data on each access to the server (so-called server log files). The server log files can be accessed by the address and name of the websites and files retrieved, the date and time of the retrieval, the amount of data transferred, the notification of successful retrieval, the browser type and the version, the user’s operating system, the referrer URL (the previously visited page) IP addresses and the requesting provider. The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and on the other hand to reduce the load on the servers and their stability. Ensure.

  • Types of data processed: Content data (e.B. entries in online forms), usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Users (e.B. website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user-friendliness.
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. GDPR).

Services and service providers used:

  • ALL-INCL: services in the field of provision of information technology infrastructure and related services (e.g. storage space and/or computing capacity); Service provider: ALL-INKL.COM – Neue Medien Münnich, owner: René Münnich, Hauptstraße 68, 02742 Friedersdorf, Germany; Website: https://all-inkl.com/; Privacy Policy: https://all-inkl.com/datenschutzinformationen/.

Blogs and publication media

We use blogs or similar means of online communication and publication (hereinafter “publication medium”). The data of the readers are processed for the purposes of the publication medium only to the extent that it is necessary for its presentation and communication between authors and readers or for reasons of security. In addition, we refer to the information on the processing of visitors to our publication medium within the framework of these data protection notices. Comments and contributions: If users leave comments or other contributions, their IP addresses may be stored based on our legitimate interests. This is done for our safety if someone leaves illegal content in comments and posts (insults, forbidden political propaganda, etc.). In this Case, we can be prosecuted for the Comment or Contribution ourselves and are therefore interested in the Identity of the Author. Furthermore, we reserve the right to process the information of the users for spam detection on the basis of our legitimate interests. On the same Legal Basis, we reserve the right, in the Case of Surveys, to store users ‘ IP addresses for their Duration and To use Cookies to avoid multiple Votes. The information provided in the context of the comments and contributions about the person, any contact and website information as well as the content information will be stored permanently by us until the user objects.

  • Types of data processed: Inventory data (e.B. names, addresses), contact data (e.B. e-mail, telephone numbers), content data (e.B. entries in online forms), usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Users (e.B. website visitors, users of online services).
  • Purposes of processing: Provision of contractual services and customer service, feedback (e.g. collection of feedback via online form), security measures, management and response to inquiries.
  • Legal basis: Performance of the contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR), Eligible Interests (Art. 6 sec. 1 p. 1 lit. GDPR).

Contact and request management

When contacting us (e.B. via contact form, e-mail, telephone or via social media) as well as in the context of existing user and business relationships, the details of the requesting persons will be processed insofar as this is necessary to answer the contact inquiries and any requested measures. The answering of contact inquiries as well as the administration of contact and inquiry data in the context of contractual or pre-contractual relationships takes place to fulfill our contractual obligations or to answer (pre)contractual inquiries and otherwise on the basis of the legitimate interests in answering the inquiries and maintaining user or business relationships.

  • Types of data processed: Inventory data (e.B. names, addresses), contact data (e.B. e-mail, telephone numbers), content data (e.B. entries in online forms).
  • Data subjects: Communication.
  • Purposes of processing: Contact requests and communication.
  • Legal basis: Performance of the contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR), Eligible Interests (Art. 6 sec. 1 p. 1 lit. GDPR).

Google Cloud Services

We use the cloud offered by Google and the cloud software services (so-called Software as a Service, e.g. Google Suite) for the following purposes: document storage and administration, calendar management, e-mail dispatch, spreadsheets and presentations, exchange of documents, content and information with specific recipients or publication of web pages, forms or other content and information as well as chats and participation in audio and video conferences. In doing so, the personal data of the users are processed insofar as they become part of the documents and content processed within the described services or are part of communication processes. This may include, for example, master data and contact data of users, data on procedures, contracts, other processes and their contents. Google also processes usage data and metadata used by Google for security purposes and service optimization. As part of the use of publicly accessible documents, websites or other content, Google may store cookies on the user’s computer for the purposes of web analysis or to remember user settings. We use Google Cloud services on the basis of our legitimate interests pursuant to Article 6(1)(f) GDPR. f GDPR in efficient and secure administrative and cooperation processes. Furthermore, the processing takes place on the basis of an order processing contract with Google (https://cloud.google.com/terms/data-processing-terms). For more information, see Google’s Privacy Policy (https://www.google.com/policies/privacy) and Google Cloud Services Security Advisories (https://cloud.google.com/security/privacy/). You can object to the processing of your data in the Google Cloud to us in accordance with the legal requirements. In addition, the deletion of the data within Google’s cloud services is determined by the other processing processes in which the data is processed (e.g., Deletion of data no longer required for contractual purposes or storage for the purposes of taxation of necessary data). The Google Cloud Services are offered by Google Ireland Limited. If a transfer to the USA takes place, we refer to the certification of Google USA under the Privacy Shield (https://www.privacyshield.gov/participant?id=a2zt0000000000001L5AAI&status=Aktive) and standard protection clauses (https://cloud.google.com/terms/data-processing-terms).

Contact

When contacting us (e.B. via contact form, e-mail, telephone or via social media), the user’s details for processing the contact request and its processing in accordance with Art. b. (in the context of contractual/pre-contractual relations), Art. f. (other requests) GDPR. Users ‘ information can be stored in a customer relationship management system (“CRM System”) or similar request organization. We will delete the requests if they are no longer required. We check the requirement every two years; In addition, the legal archiving obligations apply.

Newsletters and electronic notifications

We send newsletters, e-mails and other electronic notifications (hereinafter “newsletter”) only with the consent of the recipients or with a legal permission. If its contents are specifically described as part of a registration for the newsletter, they are decisive for the consent of the users. Moreover, our Newsletters contain Information about our Services and us. In order to subscribe to our newsletters, it is always sufficient to provide your e-mail address. However, we may ask you to provide a name for personal contact in the newsletter, or other information, if necessary for the purposes of the newsletter. Double opt-in procedure: The registration for our newsletter takes place in a so-called double opt-in procedure. specifically. You will receive an email after signing up asking you to confirm your registration. This confirmation is necessary so that no one can log in with foreign e-mail addresses. Registrations to the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the login and confirmation date as well as the IP address. The changes to your data stored with the shipping service provider are also logged. Deletion and restriction of processing: We may store the discharged e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The Processing of this Data is limited to the Purpose of a possible Defense against claims. An individual Deletion Request is possible at any time, provided that the former Existence of consent is confirmed at the same time. In the case of obligations to permanently observe contradictions, we reserve the right to store the e-mail address solely for this purpose in a block list (so-called “block list”). The registration procedure is logged on the basis of our legitimate interests for the purpose of proving its proper conduct. Insofar as we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure shipping system. Notes on legal bases: The newsletter is sent on the basis of the consent of the recipients or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and to the extent that this is permitted by law, e.B. in the case of existing customer advertising. Insofar as we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests to prove that it was conducted in accordance with the law. Contents: Information about us, our services, promotions and offers.

  • Types of data processed: Inventory data (e.B. names, addresses), contact data (e.B. e-mail, telephone numbers), meta/communication data (e.B. device information, IP addresses), usage data (e.B. websites visited, interest in content, access times).
  • Data subjects: Communication.
  • Purposes of processing: Direct marketing (e.B. by e-mail or post).
  • Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR), Eligible Interests (Art. 6 sec. 1 p. 1 lit. GDPR).
  • Possibility of objection (opt-out): You can cancel the receipt of our newsletter at any time, i.e. Revoke your consent or object to .dem further receipt. You can either find a link to cancel the newsletter at the end of each newsletter or you can use one of the above-mentioned contact options, preferably e-mail.

Services and service providers used:

Web analysis, monitoring and optimization

The web analysis (also referred to as “reach measurement”) serves to evaluate the visitor flows of our online offer and can include behavior, interests or demographic information about the visitors, such as .B age or gender, as pseudonymous values. With the help of the reach analysis, we can, for example.B, recognize at what time our online offer or its functions or content are most frequently used or invite reuse. We can also understand which areas need to be optimised. In addition to web analysis, we can also use test procedures to test and optimize, for example.B, different versions of our online offer or its components. For these purposes, so-called user profiles can be created and stored in a file (so-called “cookie”) or similar procedures with the same purpose can be used. This information may include, for example.B, content viewed, websites visited and elements and technical information used there, such as the browser used, the computer system used and information on times of use. If users have consented to the collection of their location data, these can also be processed depending on the provider. The IP addresses of the users are also stored. However, we use an IP masking procedure (i.e., Pseudonymization by shortening the IP address) to protect users. In general, in the context of web analysis, A/B testing and optimization, no clear data of the users (such as e.B e-mail addresses or names) are stored, but pseudonyms. This means that we as well as the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures. Notes on legal bases: If we ask the users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, the data of the users will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to inform you of the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Users (e.B. website visitors, users of online services).
  • Purposes of processing: Reach measurement (e.B. access statistics, recognition of returning visitors), profiles with user-related information (creation of user profiles).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR), Eligible Interests (Art. 6 sec. 1 p. 1 lit. GDPR).

Services and service providers used:

    • Matomo: The information generated by the cookie about your use of this website is only stored on our server and is not passed on to third parties; Service provider: Web analysis / range measurement in self-hosting; Website: https://matomo.org/; Deletion of data: The cookies have a maximum storage period of 13 months.

Presence in social networks (social media)

We maintain online presences within social networks and process users’ data in this context in order to communicate with the users active there or to offer information about us. We would like to point out that it allows users ‘ data to be processed outside the European Union area. This can create risks for users, as this could .B make it more difficult to enforce users’ rights. Furthermore, users’ data within social networks is usually processed for market research and advertising purposes. For example.B user profiles can be created on the basis of the usage behavior and the resulting interests of the users. The usage profiles can in turn be used to, for example.B, place advertisements inside and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on users ‘ computers, in which users ‘ usage behaviour and interests are stored. Furthermore, data may also be stored in the user profiles independently of the devices used by the users (in particular, if the users are members of the respective platforms and are logged in to them). For a detailed presentation of the respective processing forms and the possibilities of opposition (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks. We also point out that in the case of requests for information and the assertion of data subject rights, we would like to point out that these can be claimed most effectively from the providers. Only providers have access to users ‘ data and can take direct action and provide information. If you still need help, you can contact us. Facebook: We are jointly responsible with Facebook Ireland Ltd. for the collection (but not further processing) of data of visitors to our Facebook page (so-called “fan page”). This data includes information about the types of content users view or interact with or the actions they take (see “Things You and Others Do and Provide” in Facebook’s Privacy Policy: https://www.facebook.com/policy), as well as information about the devices users use (e.g., IP addresses, operating system, browser type, language settings, cookie data; see “Device Information” in the Facebook Data Policy Statement: https://www.facebook.com/policy). As explained in Facebook’s Data Policy under “How do we use this information?”, Facebook also collects and uses information to provide analytics services, called “Page Insights,” to Page operators so that they can gain insight into how people interact with their Pages and the content associated with them. We have concluded a special agreement with Facebook (“Information on Page Insights”, https://www.facebook.com/legal/terms/page_controller_addendum), which regulates in particular which security measures Facebook must observe and in which Facebook has agreed to fulfill the rights of data subjects (i.e. users can, for example, send information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. For more information, see Page Insights Information (https://www.facebook.com/legal/terms/information_about_page_insights_data).

  • Types of data processed: Contact data (e.B. e-mail, telephone numbers), content data (e.B. entries in online forms), usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Users (e.B. website visitors, users of online services).
  • Purposes of processing: Contact requests and communication, feedback (e.B. collecting feedback via online form), marketing.
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. GDPR).

Services and service providers used:

Plugins and embedded functions as well as content

We include functional and content elements in our online offering that are obtained from the servers of their respective providers (hereinafter referred to as “Third Party Providers”). For example, these may be graphics, videos, or city maps (hereinafter referred to uniformly as “content”). The integration always presupposes that the third-party providers of this content process the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content or functions. We make every effort to use only those contents whose respective providers use the IP address only for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and, among other things, technical information about the browser and operating system, websites to be referred to, the time of the visit as well as other information on the use of our online offer as well as be associated with such information from other sources. Notes on legal bases: If we ask the users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, the data of the users will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to inform you of the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Users (e.B. website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user-friendliness, provision of contractual services and customer service.
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. GDPR).

Modification and update of the privacy policy

We kindly ask you to inform yourself regularly about the content of our privacy policy. We adjust the privacy policy as soon as the changes to the data processing we do make this necessary. We will inform you as soon as the changes require an act of participation on your part (e..B. consent) or any other individual notification. If we provide addresses and contact information of companies and organizations in this Privacy Policy, please note that the addresses may change over time and ask you to check the information before contacting them.

Rights of the persons concerned

As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:

  • Right to object: For reasons arising from your particular situation, you have the right to object at any time to the processing of personal data concerning you, which is subject to Article 6 (1) of the Year. Ee or f GDPR is made to appeal; This also applies to profiling based on these provisions. If the personal data relating to you is processed in order to operate direct advertising, you have the right at any time to object to the processing of the personal data relating to you for the purpose of such advertising; This also applies to profiling as far as it is related to such direct advertising.
  • Right of revocation for consents: You have the right to revoke your consent at any time.
  • Right to information: You have the right to request confirmation as to whether the data in question is being processed and to obtain information about this data as well as further information and a copy of the data in accordance with the legal requirements.
  • Right to rectification: In accordance with the legal requirements, you have the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.
  • Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to demand that data concerning you be deleted immediately or, alternatively, to demand a restriction of the processing of the data in accordance with the legal requirements.
  • Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used and machine-readable format in accordance with the legal requirements or to request their transmission to another controller.
  • Complaint to the supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you believe that the processing of your personal data infringes the provisions of the GDPR.

Definitions

This section provides an overview of the terms used in this Privacy Policy. Many of the terms are taken from the law and are defined above all in Article 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to serve as an understanding. The terms are sorted alphabetically.

  • IP masking: “IP masking” is a method in which the last octet, i.e. the last two numbers of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. Therefore, IP masking is a means of pseudonymising processing methods, especially in online marketing
  • Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.B. cookie) or to one or more special features that express the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Profiles with user-related information: The processing of “profiles with user-related information”, or “profiles” for short, includes any type of automated processing of personal data consisting in the use of these personal data to address certain personal aspects relating to a natural person (depending on the type of profiling, different information relating to demographics, behaviour and interests, such as.B. the interaction with websites and their contents, etc.) analyze, evaluate or predict (e.B interests in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.
  • Range measurement: The reach measurement (also referred to as web analytics) serves to evaluate the visitor flows of an online offer and can include the behavior or interests of visitors in certain information, such as .B content of websites. With the help of reach analysis, website owners can, for .B, recognize at what time visitors visit their website and what content they are interested in. This allows them, for example.B to better adapt the content of the website to the needs of their visitors. For the purpose of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more accurate analyses of the use of an online offer.
  • Responsible: “Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
  • Processing: “Processing” means any operation or set of operations performed with or without the aid of automated procedures in connection with personal data. The term goes far and includes virtually every handling of data, be it the collection, the evaluating, the storage, the transmission or the deletion.

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